Shopify · SEO and email

Shopify SEO, Email Automation & Google Ads Readiness — Food Brand

Shopify SEO Specialist · Klaviyo Email Strategist · GA4/GTM Implementation

Cover slide: Shopify SEO, Email Automation & Google Ads Readiness — Food Brand
6 flowsKlaviyo automations, 4 phases in two weeks

African food brand on Shopify with zero automation, no analytics, and on-page SEO issues hurting rankings. Delivered a complete 4-phase growth infrastructure in two weeks: fixed heading hierarchy and duplicate H-tag issues, rewrote all metadata sitewide, optimized 100% of product imagery, and expanded the collection page from 6 to 18 visible product tiles. Installed Judge.me with Amazon-style review widgets and schema for Google star ratings. Built 6 Klaviyo automated flows (welcome, post-purchase, abandoned cart, replenishment, win-back). Wired GTM + GA4 full e-commerce event tracking, Google Search Console, and Google Merchant Center with live product feed. All apps on free tiers. Zero downtime.

Highlights

  • Heading hierarchy and duplicate H-tags fixed; all metadata rewritten; 100% of product imagery optimised
  • Collection page expanded from 6 to 18 visible product tiles
  • Judge.me review widgets with schema for Google star ratings
  • 6 Klaviyo automated flows: welcome, post-purchase, abandoned cart, replenishment, win-back
  • GTM + GA4 e-commerce tracking, Search Console, Merchant Center with live product feed
  • All apps on free tiers, zero downtime

Details

Site
magsfood.com
Deliverable
MagsFood_Case_Study_Final.pdf
Published
Skills
  • Shopify SEO
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Google Tag Manager