What a clinic website needs
- One page per treatment. A page for each service, with the doctor, what to expect, how long it takes and a clear next step. This is also what search engines and AI assistants quote.
- Booking in one tap. A call button, a WhatsApp button and a booking form, visible on every page on a phone.
- Arabic and English. Many patients search in Arabic. The Arabic version is written, not machine translated, and linked with hreflang.
- Doctors and credentials. Names, specialties and licence details, with a profile page for each doctor.
- Location that works. The map pin, the building and the floor, matching your Google Business Profile exactly.
- Structured data. Clinic, doctor and FAQ markup so that search engines and assistants can read who you are and what you offer.
Rules to check before you publish
Medical advertising in the UAE is regulated. Before a page makes claims about treatments or results, check the current rules and any permit you need with your health authority, such as the Dubai Health Authority in Dubai or the Department of Health in Abu Dhabi. I build the pages so the wording can be approved before it goes live; I do not give legal advice.
Work I have done
I rebuilt the site of a psychiatry practice in Squarespace, with on-page SEO and a Google Business Profile, matching the look of the owner's sister practice. Read the case study. The same approach applies to a clinic in the UAE: a clear structure first, then the local search basics.
What it costs
A single-doctor clinic usually fits the Launch package: up to 5 pages for AED 5,000, or AED 6,000 with Arabic. A multi-doctor clinic with a page for each treatment and doctor fits Growth: up to 12 pages with a CMS for AED 9,500, or AED 11,400 with Arabic. See all prices on the pricing page.
Ask for a free website review and I will tell you what your current site is missing.