What a home services website needs

  • Call and WhatsApp first. A fixed bar on the phone with Call and WhatsApp, on every page. For emergencies it is the only button that matters.
  • One page per service. AC repair, AC cleaning, plumbing, painting, each with what is included, a starting price where you can give one, and how fast you arrive.
  • Areas you cover. A page or a clear list of the neighbourhoods and emirates you serve, matching the service areas in your Google Business Profile.
  • Proof. Real photos of real jobs, reviews with names, licence and insurance details.
  • Arabic and English. Many customers call after searching in Arabic.
  • Speed. A customer in a hurry leaves a slow page. Light pages convert more of the visits you already pay for.

Work I have done

For a family-owned HVAC and plumbing company in Charleston I built a WordPress site around a service and location structure, with click-to-call and online booking, which ranks first locally for its core terms. Read the case study. For a junk removal start-up in Denver I built a nine-page site in three weeks around one action, a pre-filled text message for a quick quote: see the 21-day case.

What it costs

A company with one or two services can start with Signal, a single landing page for AED 2,500, and grow later. A company with several services and areas fits Launch (up to 5 pages, AED 5,000, or AED 6,000 with Arabic) or Growth (up to 12 pages with a CMS, AED 9,500, or AED 11,400 with Arabic), where each service and area has its own page. See the pricing page.

The local SEO and Google Maps service is the natural next step, and a free website review is the place to start.